Grow. Cook. Share. That’s the heart of Shindig.
By definition, Shindig means “a large, lively party, especially one celebrating something.” And that’s exactly why I chose the name—because in a world that often feels heavy and uncertain, I believe in the power of creating something beautiful, joyful, and deeply connected. Shindig isn’t just about microgreens; it’s about cultivating joy, community, and meaningful gatherings—even in the simplest moments.
🌿 Our Roots
Like many people, my story took an unexpected turn when I was laid off after over 20 years in the fashion industry, including 15+ years with one of the most recognizable brands out there. While the corporate world shaped my professional journey, I’d always carried the dream of becoming an entrepreneur—a dream I’ve nurtured since my teenage years (I even won a national award for a business plan I wrote in high school!).
Losing my job wasn’t the end of a chapter—it was the beginning of a new one. It gave me the chance to blend my passions for design, gardening, and curating spaces where people feel welcomed, seen, and heard. Over the past 7+ years, my husband (a proud veteran) and I have transformed our backyard into a garden oasis, hosting countless gatherings with friends and family. That’s where the seed for Shindig was planted.
🌱 Why Microgreens? Why Shindig?
In the midst of turbulent times, we realized that nourishing ourselves and our communities isn’t just about food—it’s about connection. That’s where Shindig comes in. Our microgreens are a small but mighty symbol of growth, resilience, and the joy of sharing fresh, vibrant food with the people we love.
We grow differently—and intentionally:
- Water-Grown, Not Soil-Based: This reduces the risk of harmful bacteria, ensuring cleaner, safer greens.
- Sold Alive: Unlike most microgreen companies, we don’t pre-cut our greens. Instead, we sell them still growing, so you can harvest them fresh when you’re ready to eat. This means maximum nutrients, peak flavor, and vibrant freshness every time.
- Locally Grown in Oakland: Everything is grown right here in our urban farm, supporting local sustainability and community resilience.
Through my research, I’ve found that no other microgreens business in the Bay Area offers living microgreens quite like this. It’s not just about what’s on your plate—it’s about giving you food that’s as fresh, nourishing, and alive as possible.
🌿 Our Mission
At Shindig, we’re here to:
✨ Encourage a holistic garden-to-table lifestyle
✨ Empower our community to grow, cook, and share
✨ Create spaces (literal and figurative) where people feel connected—to their food, to each other, and to the earth
As a Black woman-owned business with deep Oakland roots and the support of my husband, Shindig is not just a brand—it’s a reflection of our family, our values, and our belief that even in challenging times, we can choose to cultivate joy, growth, and community.
Thanks for being here. Let’s grow something beautiful—and celebrate it—together.
Jamila Hubbard
Founder & CEO
